Debunking 5 Misconceptions of Juice Cleanses

Every day, we all face the challenge of taking care of our bodies–whether it be stretching before a workout, or eating healthy, staying on track can be hard!  And sometimes, getting back on track can be even harder.  If you’re looking for something to help to jump-start your game plan again, look no further than a juice cleanse.

Photo courtesy of NYU Local

Juice cleanses are a great way to begin a healthy lifestyle! They help to flush your body of toxins and chemicals, and fill it with the loads of nutrients packed into each juice.  However, it is not the juice cleanse that will do all the work–it’s the work after the cleanse is complete that will truly help to build the body and health-level you desire.

On the other hand, a juice cleanse might seem daunting.  To help you understand more about juice cleanses, we’ve debunked some of the main rumors and deterrents about juice cleanses.

1.You don’t need to chew to intake a day’s worth of healthy calories.  Some might say juice cleanses are crazy, simply because you are not eating anything.  This is incorrect, especially because most cleanses pack the same amount of calories as a daily intake of food calories, but in liquid form and packed with nutrients! You are receiving the same amount of caloric energy, just not chewing.  Trust me, you’ll do it and you will feel great!

2.You should not juice for an extended period of time (your first time). Just like diets, they have to end at some point.  Unless you plan to make a lifestyle choice to drink going forward, you should plan to juice for a short amount of time, such as 3-5 days as a starter. Juice Cleanses are meant to be used this way, as they will help clean your system and make you feel refreshed and ready to commit to a new, healthy lifestyle.

3. Juice cleanses are not code for weight loss. A short juice cleanse is not meant to make you lose weight–in fact, juice cleanses are meant to provide you with the same or similar caloric intake as a regular day of food would.  What the cleanse will do is clean your system of toxins and replace it with good, clean nutrients.  You will feel healthy, energized, and new.

4. They don’t have to be expensive.  While most our favorite juice cleanses are a little on the pricy side, you don’t have to break your wallet in order to cleanse your system.  If you have your own juicer, you can always purchase your own fresh, organic produce and be your own chef! You can also add in a smoothie or two along with your juices, which are easier to make in a blender.  Tip: use frozen bananas to thicken up a smoothie, and use mason jars to not only store, but transport your juices and smoothies with you throughout the day.

5. Juices can be delicious! A common misconception about juice cleanses is that they do not taste good.  However, this is not true–there are so many great juice offerings out on the market today, in so many great tastes! You can mix and match your cleanse to match what fits you–thickness, size, and ultimately, taste.


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An employee at the Harvard Square Liquiteria prepares a smoothie behind the counter. Liquiteria offers fresh smoothies, cold pressed juices, and prepared foods. ALANA M STEINBERG

I walk up to Liquiteria, intrigued, practically purring with intrigue. I think I might catch three stray cats so we can all literally purr with intrigue. What possibly could this new business serve? Their name makes no sense, it isn’t a word in the dictionary. I was unbearably, intensely intrigued, so I decided to look the word up. Nothing. I even read through all of Shakespeare’s plays in case this was one of his new words that didn’t catch on. Once again, nothing. I did find the word lackcustard, which somehow never caught on.

In the window, I see meadows. Grass as far as the eye can see. It’s waving as if stirred by some coastal Italian breeze. Imported Italian air. Nice. Not cheap, not cheap at all. When I enter, it turns out the stirring meadows are just little boxes of plastic grass. How was I fooled? Sorcery! Liquiteria is truly an enchanting place.

Upbeat pop music is playing and the singer keeps repeating “everybody.” I like this place. I want to be part of everybody. I just want to fit in.

I walk up to the cashier who is donned in her best Best Buy blue shirt, intriguing of course. Come to think about it, they are all wearing Best Buy blue. Maybe they work at Best Buy too. Wait! Is this a Best Buy? This would not be the first time I wandered into a Best Buy unknowingly, innocently. Last year, I spent the first four CS50 lectures in one, just looking at computers wondering when they’d teach me something.

Squinting, I look around and go through my checklist. Are there TVs everywhere? No. Is the floor poorly carpeted? Tiled. Do the walls say Best Buy? Liquiteria.

The cashier catches my puzzled look. I recover and act casual. Hands on my hips I let out a barking laugh. “Ha! It’s a fine day to be alive, isn’t that right my fellow Liquiterian?” She looks at me normally, so I know I’ve acted casually. Perfect! I’m already a part of everybody. This is so much easier than fifth grade.

“I’ll only take the best, but don’t you already know that my chummy liquiterian!” She shrugs in that classic Liquiterian way and I pay. $8.50 That’s a lot of money, honey. I purr with intrigue.

I wait. They call my name as I’m stroking my back. Purr. Purr. Purr.

The Best Buy employee hands me a cup with green “liquid.” Oh, I get it now. Liqui-teria. Like a liquid cafeteria. Genuis, pure genius. The drink was like a bad jamba juice, but the name. Everything is in the name. I would pay $8.50 over and over again to say that godly name. Liquiteria. Liquiteria. Liquiteria. I love this place.

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Where You Should Be Going for Smoothies in Harvard Square

Photo by Isabel Wagner

Anyone familiar with the restaurants and eateries of Harvard Square knows that this year there is a new kid on the block: Liquiteria. Called “the masters of photoworthy smoothies” by Food Network, Liquiteria was the nation’s first cold-pressed juice bar, starting a trend that has since taken the world by storm.

While standing in line one morning, waiting for the uber-friendly blenderista to finish up my “Hangover Cure” (yes, that is seriously the name of one of their drinks), I thought to myself, “this can’t be the only place in the square to find great smoothies and juices.” And so, I began my search for the best places in Harvard Square to get your greens on.

Photo by Isabel Wagner


Liquiteria was founded in 1996 in the Big Apple, and the Harvard Square location is the juice chain’s first expansion outside of New York. The atmosphere is bright, lively, and very blue (it is their signature color after all). The staff members are infectiously energetic, and also extremely knowledgable about the products they serve.

The menu is chock full of delicious smoothies, cold-pressed juices, cleansing regimens, supplements, and snacks. With juice prices ranging from $7-$10, Liquiteria provides the perfect drink for between classes, after practice, or whenever you’re feeling like getting in some fruits and veggies (but not really feeling the HUDS salad bar).

Liquiteria’s mission is to promote a healthy, balanced lifestyle full of essential nutrients and wholesome ingredients, something I feel that they undoubtably accomplish here in Harvard Square.

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These Are the 5 Photoworthy Smoothies of Your Social Media Dreams

Smoothies are a breakfast, lunch and snack staple these days (even great for dessert!). They’re perfect for when you need something to go, and they combine nutrient-rich fruits and veggies of all kinds. But a major breakfast bummer is a smoothie destined for social media greatness that turns muddy from the wrong combo of ingredients. We stopped by Liquiteria — the masters of photoworthy smoothies themselves — in New York City to learn how to get the best combos for the prettiest smoothies. They make 4,000 of them a week!

Mean Green

Ingredients: kale, spinach, mango, bananas, golden pineapple and fresh golden pineapple juice

One of the most-popular smoothies at Liquiteria, the Mean Green keeps the intended gorgeous green because the green and yellow ingredients blend together to amplify the shade. Keeping interfering colors — like blue and red — out of the mix helps this smoothie retain its hue true.

Coffee and Cacao

Ingredients: fair-trade coffee, raw cacao, almond butter, bananas, chocolate almond milk, chocolate whey protein and raw coconut sugar

Caffeinated breakfast smoothies? Oh, yeah! This fan-favorite smoothie is intentionally brown, but like a perfectly milky latte instead of swampy pond water. Committing to the chocolate theme across the board with all ingredients brings the flavor home.

Berry Powerful

Ingredients: blueberries, strawberries, raspberries, bananas, vanilla almond milk, vanilla whey protein and flax seeds

The deep-purple hue here comes from a palette of berries. Think back to elementary art class: red (strawberries and raspberries) and blue (blueberries) make purple. It’s as simple as that! The lack of greens keeps this one from turning into an unappetizing shade.

Deep Blue Acai

Ingredients: acai, blueberries, mango, vanilla almond milk, orange juice, ginger, vitamin C and raw coconut sugar

Acai naturally has a deep color profile; it appears purple, navy and brown in different lights and in different combinations. In this smoothie, a combination of blue and orange additives brightens up the acai to make it a super-photographable dark purple.

Hangover Cure

Ingredients: papaya, peaches, bananas, apple cider, vanilla almond milk, coconut, vitamin C, liver-kidney-lymph detox and honey

Great for clearing out your system, this smoothie doesn’t need to be limited to a heavy-headed morning. Again, keeping the fruit in a similar color palette gives this smoothie a Creamsicle color. It’s like you’re drinking melted ice cream, but with a boost of vitamins and detoxifying magic.

Read more at:

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The only thing more on trend in New York than spin studios are the juice bars spinsters visit after their class. The liquid green scene is happening all over town. No longer are they a summery cool down beverage, but rather a daily ritual and not just for detoxing.

By Steph Ridhalgh

Ok, so this may be nothing new but liquid sipping has gone high end with a surplus of juice bar chains opening around the city offering their own niche style. As a casual drinker of a green juice I decided I needed to see what the fuss was all about. Word of advice: Living in New York, no one gawks at the price of a $10 juice.

Kicking off the list…

Liquiteria, NYC packs as cold pressed punch with their juice combinations


These juicies pride themselves on being the pioneers of cold press juice, which is the extraction of juice by pressing and grinding to retain all raw vitamins, mineral and live enzymes rather than blending with blades, which produces heat and essentially reduce nutrients.

The thing I love about Liquiteria, is the variety within the delicious All Greens juices. It comes plain for the regulars, with apple for those who want a bit of sweetness and then a lemon and ginger option for the hard-core greenies.

Everyone was raving about Turmeric Tone, a juice claiming to help with digestion and fight off sickness. Hesitant to try this turmeric, probiotic, lemon and maple syrup concoction, I can’t say I was dying for more but I knew it was doing good for my body.

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Liquiteria: Difficult to Say, Easy to Sip

By Dana Ferrante ’17

One week ago today, Liquiteria opened its doors to the public for the first time, its bright blue and yellow interior the only beacon of hope on the otherwise dismally cold June day. While the New England weather may not always show it, Liquiteria radiates the tastes and smells of summer, offering an extensive variety of smoothies, cold pressed juices, cleanse kits, and to-go food items.

Sitting on the corner of Mass Ave and Church St. (translation: right near the once 24-hour CVS, or 20 steps from Johnston Gate), this outpost is the first to open in Massachusetts. The original three locations reside in New York City where Liquiteria began as cold pressed juice shop. Cold pressed juices became very popular a few years ago, as big names such as Starbucks and ‘the west coast’ caught on to the trend, and Liquiteria seems to have benefitted from the juices’ widespread success.

So what’s the difference between cold pressed juice, and well, regular old juice? Chances are the apple juice your mom used to buy at Walmart is ‘hot pressed juice,’ made by heating, boiling, or steaming the fruit so that its skin and pulp will separate. The pulp then becomes very easy to press, making for a smooth, skinless juice. However, with the benefit of easy-pressing comes the risk of losing flavor and nutrients. When juice is heated, volatile flavor compounds are the first to go. (If you are familiar with the use of what are called glass, or cellophane, noodles in Asian cuisines, these noodles absorb the volatile compounds released while stir-frying vegetables, retaining the flavors that would otherwise be lost in the cooking process. This is conceptually similar to what happens when making a hot pressed juice, except these compounds are lost.)

Cold pressed juices are a different story. To eliminate the negative effects of heating, thousands of pounds of pressure go into squeezing all the juice possible from the fruit or vegetable, a method known as high pressure processing. Furthermore, as compared to hot pressed juices, much more produce goes into a single bottle of juice. For example, some companies claim that up to 6 lbs of produce can go into one 16 oz bottle of cold pressed juice, whereas Tropicana orange juice (a hot pressed juice) has less than 2 lbs of oranges per 16 oz bottle.  Thus, cold pressed emerges as the nutritionally, and most likely flavorfully, superior choice.

Liquiteria offers twelve different juice flavors daily, ranging from the obligatory All Greens (Kale, Spinach, Romaine, Parsley, Celery, Cucumber) to some funkier blends, such as Turmeric Tonic (Turmeric, probiotic, lemon, maple syrup), the unfortunately-colored Skin Trip (Parsley, Spinach, Cucumber, Carrots), and my personal favorite, the refreshing, much-needed-wakeup-call-to -your-taste-buds, the Killer XX (Apple, Lemon, Ginger, Cayenne). As a seasonal extra, they are currently offering Watermelon juice, which essentially is like drinking the 4th of July from a plastic bottle. Each juice flavor comes in a 16 oz bottle, and is always available in the grab and go section.

A particularly intriguing set of options on Liquiteria’s menu are the fruit juice cleanses, sold in either 1 or 3 day packs. Four cleanses are available, ranging from the introductory/beginner level in which one is still allowed to snack intermittently throughout the day, to the final level which is described simply as “aggressive.” If you’re interested in giving your body a boost, or just want to see if you can “drink your body weight in ounces of spring or purified water per day”, check out Liquiteria’s website for more information. 

While I was only able to try one smoothie flavor during my visit, the smoothie options seemed on the whole very promising. Whether you’re feeling fruity, craving peanut butter, dreaming of açaí, or still can’t get enough of kale, there’s a smoothie for you. Even if you’re not sold on the pre-made combinations, you can customize any of the smoothies to your liking, as well as substitute almond butter for peanut butter if you have an allergy. There is also the option to add boosters to your smoothie—chia, vitamin c, aloe vera, spirulina (a blue-green algae purported as a “superfood”), bee pollen, and flax seed oil, to name a few—and many of these ingredients are also featured in the 1 oz juice shots in the grab-and-go section.

Sure to be a campus-wide favorite, during my visit I decided to try the too-good-to-be-true Hangover Cure smoothie. While I admittedly did not have the proper qualifications to participate in a controlled study of its efficacy, I can attest to its perfectly blended texture, and mild, satisfying taste. I would say this smoothie as a whole lacked any sort of “wow” factor in terms of taste, but this may be mainly the fault of the typically milky taste of its main ingredients: papaya, peaches, and bananas. 

Hangover Cure Smoothie.

[But then again, no one who actually needs this smoothie would want anymore surprises after hearing from their blockmates what happened last night…]

The service at the newly opened location is the perfect blend of excited and sassy. Having gone through an extensive training before the opening, the staff have memorized the ingredients of each item and are also capable of speaking to their health benefits. They also have had time to pick favorites. One staff member raved about the PB&J Parfait, as well as the Blue Velvet smoothie, which she said tastes like you’re sipping blueberry cake. Sounds good to me.

Besides the great staff recommendations, Liquiteria is notably staffed with enough people, and also enough blenders, to get the orders out quickly. This cannot be said of all smoothie places— I know I have waited considerable amounts of time for blended drinks, as most places only have one or two blenders, and not always enough staff on hand.

So… what’s the catch? As you might have already suspected, Liquiteria is not exactly a bargain like our beloved Noch’s or Felipe’s. While theoretically we should all invest in our general wellbeing (remember, there could be up to 6 lbs of produce in one 16 oz bottle of juice), up to $9 for a juice or smoothie seems outrageous for the average college kid on a budget. With that being said, the staff were quick to mention that many of the smoothies contain whey protein, meaning they can serve as a meal substitute in terms of the nutritional content. In that sense, $8-9 does not seem too terrible, especially if you are in a rush between classes and don’t have time to chew.

Only time will tell if Liquiteria lives up to all its pulp and circumstance.

To give you a better idea of how Liquiteria fits into the current smoothie-scene on and around campus, check out the chart below!

*Walking distance with Harvard Yard as the starting point.

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After finishing up with my clients, we had great time at Bloomingdales for the Jo Malone spring collection always fill up on @liquiteria when I’m in NYC.  When at home, I have it shipped to me weekly.  My fav is theKiller XX juice, it has kept me super healthy throughout the year!nyc-POST-liquiteria2-2

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Juicing in the City: Best Spots for fresh pressed juices


Why: The simple, no frills cold-pressed drinks at Liquiteria are great for keeping your immune system in check, and making sure you fight off any signs of sickness. The cold pressed drinks are just what the doctor ordered. Bonus tip: Grab a Liquiteria fresh pressed drink for breakfast right here at District M before hitting the lively streets of NYC!

Order This: All Greens with apple, lemon and ginger: just about everything you need to fight off any germs you might have picked up on the 6 train.

Liquiteria – Original location
170 Second Avenue
New York, New York, 10003  



Let’s get one thing straight: I don’t hate fruits and vegetables, but my favorite foods are the kind that consist of bread and cheese (usually both.) I try and incorporate lots of vegetables into dinner and have been making spinach and fruit smoothies in the morning, but when I decided to join my friend on a weekend getaway to Miami, I decided to give myself a little kick-in-the-butt to feel less shame wearing a bathing suit in January, also the most popular month for everyone ever to work out and eat right because HELLO, RESOLUTIONS.

*I shouldn’t say “lazy” because I went to the gym and occasionally attend fitness classes that can be fun, but in general my preferred winter activities are eating and not moving.

Note: juice cleanses are not cheap. But sites like Gilt City (which I use for EVERYTHING, sign up here) and Groupon usually have offers on these sorts of things, and I found a 3-day option at Liquiteria for $79 that allowed me to still eat dinner during the cleanse called “Juice, Eat, Repeat.” I have tried other cleanses before: Master Cleanse in 2010, made it 4 days before realizing it was stupid and probably not healthy and BluePrint in 2012, where I could not finish all 6 juices for the 3 days that I did it because their green ones are too intense. This one was definitely the best-tasting and went the most smoothly as I didn’t want to barf or collapse.


I pick up the first two days of juice on a Thursday morning at Liquiteria’s Union Square location. They hand me 8 bottles in a cute little blue reusable tote, and I check the order. Of course, the green juice with no fruit in it is the one you must drink first. Aka, the one that normally tastes like garbage water. I break the rules and have a sip of coconut water (4) first, because f authority. IT IS THE BEST COCONUT WATER I HAVE EVER TASTED THAT IS NOT DIRECTLY BEING SIPPED FROM AN ACTUAL COCONUT. Then I suck it up and go for “All Greens” and to my surprise, it’s fine. WAIT- there’s an aftertaste, I’m assuming from the parsley and celery, two things I don’t want in my juice. But it’s manageable, and I finish the rest of the juice and go to work.IMG_1158

I start on the next juice, another All Greens but this time, with apple. The apple eliminates the weird aftertaste and I’m very grateful because it’s the best tasting green juice I have ever had at this point. I’m a little hungry, but I try to ignore it and just drink a lot of water.

To cope with the sadness of not going to lunch with my coworkers, I go to the gym for a little bit on lunch break. I’m not famished or anything, so I do a pretty normal 30-minute workout and then go back to my office.

Back at my desk, I try the “Beets Me” juice, a pretty standard mix of beet, carrot, apple, lemon and ginger. Sweet, spicy, I’m fine with it, but as soon as it’s over I am ELATED to finish that coconut water. Then I get to go home and eat!

It’s recommended that one eats raw and clean when still juicing, but I make little chicken tacos before heading out to DJ at some bar. It’s also recommended you don’t drink alcohol while juicing, but I have a beer and half a whiskey ginger because having to be at a bar for hours sober and play music for drunk people is insufferable when completely sober.

The next morning I can definitely FEEL that I drank, although it was close to NOTHING. So the cleanse is working, but again: you’re not supposed to drink. Don’t drink. I had to. The end. You’re also not supposed to drink coffee, which was hard, but I did it.

The next day flies by, although I want to eat warm food because the heat in my office is broken. The holy coconut water gets me through the struggle.


I take the day off from the gym and make seared scallops with cauliflower puree, roasted bacon and brussels sprouts which again, not raw, but again, I DON’T LIKE RULES. But I drink lots of water instead of beer and lay in bed all night. I start noticing that my nose is running, and no, I cannot go and catch it. Then I start sneezing a lot. Turns out getting cold symptoms while juicing is normal and has to do with your body withdrawing from whatever you put into it (in my case, caffeine) and is affected by the toxins that live inside you getting moved up and out. This is debated between many sources, but for the most part, I can definitely confirm the caffeine withdrawal being real, and get up early the next day to pick up the last juices.


We meet again, friend. I shop around Union Square, then bring my juices home and go to the gym. Nose is still runny. I see a truck with a Carvel Ice Cream Cake on it that I stare at for my entire workout. Again, I have a lot of energy, but we’re in the home stretch and food is so close yet so far. I go home and finish the Beets Me juice before chugging the glorious coconut water and running around my house screaming “I’M DONE I MADE IT!” I consider making steak to celebrate, but then I go out and end up eating piergois. Not raw, not clean, but let a girl eat a boiled potato dumpling, alright?

The next day, my nose isn’t incredibly runny anymore. Science?

Things that suck about juicing:
-the food other people are eating smells better than anything you have ever experienced in your lifetime
-you don’t get to go to lunch with your coworkers, unless you are a masochist
-on the second day, you notice yourself sniffling and sneezing, which is supposed to be a good thing
-sometimes things that shouldn’t be in drinks are in drinks: PARSLEY
-you can’t (shouldn’t) drink
-you can’t eat pizza

Things that are great about juicing:
-you have a lot of energy, surprisingly enough
-you become more aware of what you put in your body and are more inclined to eat healthier and incorporate juices into your diet going forward
-you don’t have to buy/make that much food for however long you’re juicing
-most of the juices taste pretty good and you are getting nutrients from sources you may not normally eat (they’re good for you but who eats beets that often, honestly?)

So, for all the people who have successfully completed cleanses and did everything you were supposed to: great job, it’s not easy. For the rest of us who like to *modify* things to work with our schedules and lifestyles, you can still reap the benefits if you try hard enough. Hard enough means don’t eat a whole pizza to yourself and try to eat more vegetable based meals instead, even if they aren’t raw/vegan because most of us can’t be bothered with that (though it will allegedly make the cleanse more effective. ALLEGEDLY.)

Shouts to Liquiteria for making yummy juices that I hope to consume regularly, cleanse or not <3



January 20, 2015 by Tracey Lemle 0 Comments

Best juices, best smoothies, best quinoa bowls! I love how Liquteria is expanding so much around NYC because it’s so much easier for me to get my fix as often as I want. On a weekend morning, wanting a juice or smoothie is one of the best motivators to get out of bed.

Tracey’s favorite:

Mean green smoothie Hangover cure smoothie Juice: All greens with apple


170 Second Ave @11th St

102 8th Ave @ 15th St

26 East 17th St between Broadway & 5th

145 4thAve @ 13th St

Cold Press Juice

Tracey’s favorite:

Mean green smoothie Hangover cure smoothie Juice: All greens with apple

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